Subject
Summit Roofing Co.
Market
Residential roofing
Survey area
Springfield IL +25 km
Method
49-point geo-grid, live Google Maps data
We measured Google's local results from 49 GPS positions across your service area, for three of your core money keywords. You rank #1 at your own front door — and nowhere else.
Each point below is a real Google Maps search — “roof repair” — run from that exact coordinate. Green means you appear in the top 3 (the Map Pack a customer actually sees). Red means you do not appear at all.
| Search term | Visible points | Share of local voice | Rank where found | Status |
|---|---|---|---|---|
| roof repair | 1 / 49 | 2.0% | #1 (own pin only) | CRITICAL |
| roof replacement | 1 / 49 | 2.0% | #1 (own pin only) | CRITICAL |
| roofing contractor | 1 / 49 | 2.0% | #1 (own pin only) | CRITICAL |
The pattern is identical across every term tested. This is not a keyword problem — it is a reach problem. Your Google Business Profile is healthy (it ranks #1 when someone searches your name), but the profile carries almost no authority beyond your own pin.
Measured from Chatham — inside your own service area — these businesses fill the Map Pack you're absent from:
Ranked #1
Apex Roofing & Exteriors
Ranking
TruShield Roofing
Ranking
Heartland Roof Co.
Ranking
Prairie State Roofing
Ranking
AllWeather Exteriors
Ranking
Capitol Roofing Systems
What this costs you: a homeowner in Chatham, Sherman or Rochester with a storm-damaged roof tonight will call one of the six companies above — not because they're better, but because they're visible. Every red point on the plate is a neighborhood where that phone call already went to someone else.
Configure the Google Business Profile as a service-area business covering every town on the plate, with the correct primary and secondary categories — the single strongest local ranking factor.
→ Widens the radius Google is willing to show you in
A steady cadence of reviews that mention “roof repair in Chatham” builds the exact geographic and service relevance the profile is missing — review velocity matters more to Google than the total.
→ Every review becomes a ranking signal for a town on this map
Your site's location pages exist but carry no weight. Tuned titles, schema and internal links turn them into the supporting evidence Google needs to surface you beyond your pin.
→ Site and profile reinforce each other instead of working alone
We re-run this exact 49-point survey after 60–90 days. The deliverable is the same plate — with the red turning green.